Author Archives: Alex

About Alex
CEO Metro Latino Publications, L L C Advertising Agency in Spanish to get the Latino Community in the DC Metro area (DC-MD-VA) Doing business since 1993 - 20 Years experience to share to clients who want to be part of the $ 7 Billions Latino Market in DC Area.

Hispanic Diversity

Family lifestyle portrait

The Hispanic ethnicity has come a long way of inter-racial marriages. To trace its roots to mother Spain can be hard to directly pinpoint especially during this modern times where immigration laws have influenced the result of U.S Census Bureau for Hispanics living in the North and South America alone.

In the global context, the Spanish and Portuguese speaking countries are home to people scattered all across the world sharing the same culture, heritage and language but uniquely different due to changes.

5 Hispanic Cultural Diversities

  • Child birth

Women give birth in the presence of other women, like her mother and a midwife during the delivery of the baby. Husbands are not allowed to see his wife and the newly born until they are cleaned and clothed. While other cultures expect and requires the husband during child birth.

  • Polycronism

In a social setting this can be exemplified by a two-person conversation, and a third party joining the conversation out of now where without asking permission to proceed. In the Hispanic way, this is not considered offensive but is a common practice. They do not find the third person intruding or interrupting at all. Other cultures find it otherwise, and wait for their turn to speak. Polycronism could also denote multi-tasking. Like an information desk attendant catering to 3 or more people at the same time. Standing in line waiting for their turn is not their thing.

  • Child Rearing

Children are expected to care for their parents in their senior years. Unlike other cultures, interdependence is an important value in the Hispanic circle. Family is a close knitted relation and affiliation and not a just a provider for nurturing and educating a child while still a minor, instead familial support extends all throughout adult life. Grandparents’ roles in child rearing are important and close at hand. Grandparents are the pillar of the family, where advises are sought by the younger parents.

  • Language

Spanish ranks second in the world in terms of the quantity of its users as a first language at 329 million native speakers. Spanish has spread all over the world and there are countless Spanish-based creoles. Spanish words have been adopted and borrowed by different languages and dialects creating an evolution of this language in different regions. The importance of Spanish nowadays is equated to the population using it. Business entities should learn how to speak it in order to reach the majority of both the Hispanic consumers and business institutions.

  • Food

Christopher Columbus discovered cocoa. This discovery initiated new culinary elements including pepper, paprika, tomato among others. It is not hard to identify a Spanish cuisine. When you hear the word paella, chorizo, tortilla, empanada they could only mean Spanish food. Spanish cooking was infused into many cultures still present nowadays passed on by mamitas to their hijas.

Cultural differences are present everywhere we go. It is important that we respect and accept each other’s individual differences. No matter what ethnicity, colour, customs and practices and ideologies we embrace, it is better to explore and celebrate our difference rather than judge what is different to yours. If we are all the same, imagine how boring could that world be.


Scholarships for Hispanic Women: Opening Possibilities

Hispanic woman reading on an e-book reader

The dawn of the 21st Century has given women more empowerment than any other juncture in time. Women are now leaders, CEOs, managers, and police officers. Opportunities for women in higher education have also increased, but minority women are still being under-represented in college and university campuses. For many lower middle class and lower class Hispanic women, scholarships can make or break their chance to get a college diploma.

Why Hispanic Women are on the Rise

In the past, Hispanic women in America had barriers in education due largely to long-lasting issues of racism, sexism, and poverty. Until today, the number of Hispanic students filling the classrooms of our higher education is still admittedly meager. However, positive developments to this have become feasible. And recently, Hispanic women are enrolling college at a higher rate than Hispanic men. They perform better in school when they arrive compared to Hispanic men. At the present moment, there are more young Hispanic women who are attending college and joining the workforce, where a good number of them are seeking leadership roles. Scholarships that have been set aside especially for Hispanic women have played a big part in this spurt. Their drive and ambition are now being strongly felt.

In fact, a UCLA (University of California, Los Angeles) study revealed that Hispanic women enrollees have a higher rate as full time freshmen at four-year colleges and universities. It reported that these women are more likely to aspire for doctoral degrees. Their internal motivation to achieve is higher than any other group.

Another factor that swiftly propels more opportunities for Hispanic women is the norm of colleges to have a diversified studentry to make their schools more accessible to students of various ethnicities, economic standing, and religious beliefs. Some scholarships are available only to minority students, Hispanics being a good example. Simply having a Hispanic descent makes a person eligible for scholarships and grants.

When looking for a scholarship for a Hispanic woman, a good place to start is with a high school guidance counselor or an admissions counselor of the college or university one is interested with. Another option is searching locally in some state or local governments that offer grants and scholarships. But before applying for a scholarship, it is prudent to read conscientiously the requirements and terms for any scholarship before submitting an application.

Organizations Offering Scholarships for Hispanic Women

There are a good number of privately-funded scholarships within arm’s reach for Hispanic women; here are some options:

The Hispanic Scholarship Fund. It is the nation’s largest non-profit organization supporting Hispanic American higher education. It seeks to give students the tools they need in applying for college, do well in their course work, graduate, be a professional, excel, help lead our nation going forward, and mentor the generations to come.

The Hispanic Heritage Foundation. It is a non-profit organization established by the White House in 1987 to identify, inspire, prepare, and position young Latino and Latina leaders in the classroom, community and workforce.

The Hispanic Women’s Council. It was established to help mitigate, if not abolish the under-representation of Hispanic women in high-level, decision-making positions. It aims to support, promote and create opportunities for Hispanic women through annual scholarships.

La Unidad Latina Foundation. It is an independent, non-profit, charitable organization that offers merit-based annual scholarships for Hispanic women.

The Wonderful Colours of The Latino Culture

Female Latino Students Talking Outdoors

First things first, Latino is not Hispanic. Latino is a Spanish word for latinoamericano. Latinos then hale from communities in the 20 Latin American countries in South America like Brazil, Puerto Rica, Cuba, Venezuela and the Caribbean. While Hispanic is the Latin word for “Spain” and so Hispanics are Spanish-speaking people from Spain who live in America and Latin America. Some Hollywood figures like Jennifer Lopez (Cuban) and Freddie Prinz Jr. (Half-Puerto Rican) are just a few of the faces of the Latino/Latina personalities. They are talented, and make most of the modelling industry as their features are well defined. Not to mention the home of countless Miss Universe.

How to Know if it is Latino or Not

The Brazilian way of Carnival and Mardi Gras outlasts and outshines the rest of other countries celebrating it. It is the last few days to overindulge before the Lent sets in. The Carnival spans a long five day straight into Fat Tuesday (Mardi Gras). It is marked by colourful costumes uniquely loud, mesmerizing, and truly detailed planned for months long parading the unique combination of the African and Amerindian cultures in contrast to the beads of New Orleans and balls and masquerades of Europe. The Rio Carnival is one of the world’s biggest celebrations.

Their music style is determined by the notes and beats of Tejano music like the music of Selena. And they have Julio Iglesias and Enrique Iglesias (father and son) to represent the Latin ballad music. Salsa originated from Latin America based from Cuba son and Puerto Rican bomba and plena. It is the melting of Afro-Cuban percussion, Spanish cancion, and guitar into one incorporating the elements of rock, funk and R&B. Plus those Spanish romantic lyrics- a very rich music indeed.

Latin American is the home of rich cuisines. Each country showcases different unique recipes. Any food enthusiast will feast in this continent. The Mexican food is popular for its intense spices, flavours, and colourful decorations like the Enchilada from Mexico, Peruvian Ceviche, Asado of Argentina, and so on. The latino menu and recipes are mixture of the kitchens of the world including African techniques, European culinary traditions, Asian cuisines from China and Japan and native American influence. One could just imagine the texture and exotic fusion of all these taste buds from all side of this world.

The sombrero is a trademark of the latinos. But it is more likely worn during a costume party now if it is still worn at all. But nowadays, the essence of South American clothing still exist today, like the Liqui Liqui of Venezuela, paired with a matching colourful ribbon for the head. They usually come in different colours with different prints and patterns. It was said that its roots is from the Philippines.

The world is filled with interesting places and culture and people, each time different, and each time as colourful. The Latinos definitely has a lot to boast and a lot to share to the world, in the first place, they are the product of cultures meeting from different seas.

Hispanic Owned Businesses in Virginia You Should Know About

Dad and son holding an open sign

Hispanics take up about 17% of the population in America and approximately 3.1 million Hispanic-owned businesses shoot up and developed since 2002. Because of the increasing number of Hispanics in America, it is evident that their participation in the business industry has emerged across the states and an economic growth is highly evident with the increase of companies owned by them.

On the other hand, Virginia has been on the rise for the past years in business and technology industry with most of its residing companies owned by the Hispanics.

Virginia’s Hispanic Owned Businesses

Virginia, one of the States in the South Atlantic Region with a population of 8.2 million is one of the top States in the U.S to have had a rising number of successful Hispanic-owned businesses all over America.

The state of Virginia has the highest rank of technology based employment all over the United States which generally comprises most of the Hispanic-owned technology firms. Fairfax County, Virginia’s most populous and powerful county is the head quarter of the three most successful and growing Hispanic-owned business firms in the US (MicroTech, The Centech Group, Inc., and Provideo Management). In addition to this, twenty of Virginia’s Hispanic-owned businesses rank at the 2012 top 500 companies in the

Over the growing number of businesses in Virginia, Fairfax County released that nearly 34% of the business firm in Virginia are owned by the Hispanics surpassing that of its local business firms and roughly 1.9 billion of sales and receipts are represented by the Hispanic companies in the state.

Because of the success in business of the Hispanics particularly in the State of Virginia, a growing number of employments are escalating especially in the administrative and technical sector. Due to the further increase of Hispanic population, it is predicted that in the following years, companies owned by the Hispanics will grow even more not only in the state of Virginia but all over the U.S.

Virginia’s success in technological firms

The state of Virginia is considered to be one of United States’ center of technology based companies. The advancement of technology in their state contributed a lot in the whole of America and that is to say that a huge part of this contribution came to the Hispanic-owned business firms which focus in communication technology and software. On the other hand, these technological companies are of huge help in the economic status of Virginia for the past decades.

Among all the states in the U.S., Virginia has the lowest rank of unemployment and is also one of the richest states that have the highest income for employees compared to other states. The growth of job employment in this State is almost similar to the speed of Hispanic population growth all over America and that is to say that having the Hispanic-owned businesses spread out in the United States, especially in Virginia, a positive growth and a great increase in the economic status of the state were contributed by Hispanic companies.

Get To Know the Hispanic Community in the United States

Hands of hispanic children in a community coming together

Hispanic population in the United States is rapidly increasing, in a recent report; 53 million Hispanics are now residing in the U.S. forming communities all over America, thus, making the largest ethnic group in the states. Hispanic community not only gained the power to potentially influence the United States in terms of political and economical issues, they have also made their share in part of the American culture including the entertainment and media industry.

However, there is a growing confusion of what it’s really like to be a part of the Hispanic community and what influences have changed them accordingly. Because of their common language and their similarities in appearance and the distinction among their traditions and beliefs, this does not mean everything is the same about them.

Being in the Largest Ethnic Community in the States

Seeing a Hispanic community anywhere you go in the United States is more than common. But not everyone fully understands what it’s really like to be a part of this group. Most people think that Hispanics form a natural commonality among them in terms of characteristics, culture and language. However, there are also differences that can only be distinguished once you get to know them.

Being in the Hispanic community does not mean that they share everything in common, even in beliefs and traditions. Let us not forget that even though they are called Hispanics, they came from different countries across America and they have been living in different states in the U.S. which also have centuries-old culture of their own. Although Hispanics came from the same ancestors, this does not mean they are purely similar with one another, they are different individuals from different families who came from countries with cultures that have already been merged to that of their own forming differences among the others.

Because of their large and growing number, the spread of their community is fast, their identity have already marked the American population and has been combined to the culture. However, being in the United States and even having the biggest number of ethnic population growth does not exempt them from having the tag of “Made in the USA”. Why? Because United States is a powerful country with a very influential culture and people.

Keeping the Hispanic Blood in the Community

Although the Hispanics are open to change and adapting the American culture and vice versa, the blood that runs through their veins still links them tightly to their own culture; even though the exchange and share of culture between the United States and Hispanics creates a positive impact to both races in different sectors of cultural exchange, keeping some traditions and culture that you grew up to is a natural thing to do.

The positive results of this cross-cultural phenomenon shows that no matter which community you belong to and no matter how influential one culture might be, there is no denying that one’s own race will always be apparent. Contact Hispanics in your area and celebrate your culture together.

Hispanic Business: How To Become Successful

hispanic business team celebrating triumph

Hispanic population in the United States has grown in rapids for the past decades. In 2009, United States became the country with the biggest and largest Spanish-speaking place in the world. Because of their growing population, Hispanics not only penetrated in the cross-cultural exchange between United States and Hispanic countries but also gained the power to influence and affect the business, marketing and economic strategies in the United States.

United States and its Hispanic Marketing Strategies

Hispanics are competitive in terms of business, which is a great advantage in the United States marketing industry. The cross-cultural differences of both the Hispanics and the Americans helped in the development and advancements of their strategies conveying social identities and various backgrounds distinctly arranged to propose a diversified and accurate solution to their economic status.

Crafting a specific business approach with a multi-cultural marketing company utilize and hone an already successful marketing strategy. Demographics between businesses are unique; therefore, identifying sub-markets within the demographics help in categorizing the differences and similarities between the sub-markets of both the U.S and Hispanic business.

Most Hispanic businessmen tend to keep their traditions and carry it with them even in creating their strategies, but because most Hispanics reside now in the United States, their strategies integrated together with the lifestyle they have in the U.S. and grew accustomed with the American culture.

The seismic demographic shift of the United States affects their economic status and because Hispanics are the growing population in the U.S., having them designated in public institutions will and can influence their marketing and business industry, thus, giving them a better opportunity to shape their economic strategies.

Hispanic Workforce in the United States

Hispanic workforce are rising in the United States, because of the number of Hispanics in the States, even the newly built companies are looking for employees who familiarized themselves with Hispanic language and culture. Although major cities in the United States like New York and California are where Hispanic communities are growing fast, employers from the suburbs are also eager to hire Hispanics to their workplace.

Population wise, having Hispanic workers in a company helps in attracting more consumers and also helps in increasing the profit of the company having more opportunities in other parts of America and also in Europe.

The impact of Hispanic business in the United States is widely visible and is greatly affecting U.S. economy in a positive way. Because of the bilingualism shared in the American-Hispanic market, the advantages of it do not only affect the companies but it also widened the opportunities of employees applying for a job.

Because of the huge number of Hispanics in the United States and their growth that affects the economy, the Americans who are mostly their employers are also adapting their business approaches. This occurrence in the business, even in the small ones in the suburban areas has an effect towards the marketing and advertising techniques of the companies and having them combined together; a great number in the percentage in the economic status of the United States goes to the contribution and influence of the Hispanic business.


Understanding the Hispanic Culture

colorful ceramic designs depicting hispanic culture

Culture is a wide range of subject that takes us back to history and origins of everything that comprises it. To have it broken down to pieces and discuss about each of its area will take up a lifetime to finish. On the other hand, one of the richest and colorful cultures that have taken over the world then and now in terms of influence, language and belief is the Hispanic Culture.

The influence of Hispanic Culture

Spain is a country of art, religion and literature. All over the world, Spain is one of the most influential countries that have planted its root to different races and ethnicity across the globe. Not only were they able to plant but they were able to keep it standing for centuries until now.


Art is seen everywhere in Hispanic countries, from their architectural structures, paintings and even how they dress up. Usually, paintings painted by Hispanic artists have distinct and strong colors portraying faces of people in different angles which tell a story.


Religion is a big part of the Hispanic culture. Roman Catholicism, the religion that will come to mind, is a way of life for people in this long thread of culture, their strong beliefs over religion is something that kept their culture tight and unshakeable which also led them to influence as many countries as they can. This is one of the reasons why this culture has kept its strong hold over the years, because religion has a way of keeping people and preserving their faith even to death.


Literature has its own thread of history and origins, but among these threads, Hispanic literature is probably one of the world’s most beautiful and well written literary pieces ever made. From Medieval period to modern age, Hispanic literature flourished with its presence. Most Hispanic literature covers a story about love, family and religion which magnifies how this culture is made of.

Hispanic Culture in US

America is a powerful continent, which has its own influence to other countries in just about every areas of culture. They have their own long stretch of origins and histories that managed to still be active and be followed by millions. However, they are not an exception to the power of Hispanic culture to penetrate to them. Most of their countries, especially in South America are of Hispanic descent. The influence of Hispanic culture in the US is visible; from the food they eat, architectural structures, music, business and even politics – there is always a trace of Hispanic in it. It may not be the whole of it but a part of this culture has an effect and power that can make a change and mark in the influential culture of the United States.

Keeping its stand over the centuries

Among the cultures in the world, one may ask how Hispanic culture can have this influence to millions of countries and people and how were they able to keep this culture alive and intact. The answer lies in the loyalty and respect of one’s belief and tradition, their love for their history and ancestors that built this culture from long way back. Find more Hispanic people and businesses in your community and get in touch with them to experience their very rich culture.


About the Hispanic Bar Association in DC, Virginia, and Maryland

What is HBA-DC (Hispanic Bar Association of DC)?

What is this so-called “HBA-DC” and what is it for? This topic has been quite the buzz among many people not so long ago but what they are unaware about is that this non-profit organization has been around since 1977. Yes, it has been founded a long time ago by prominent and willful lawyers of the Hispanic community. In fact, it has been dubbed as the Hispanic Lawyers Association. And many would find that title very appropriate as the acronym “HBA-DC” really stands for Hispanic Bar Association of the District of Columbia.

Lawyers in Washington DC, Maryland, and Virginia

The members of this organization encompass practicing lawyers residing in Washington, D.C., Maryland and even Virginia. Latinos who are still attending local law schools are also included and even those who are not taking up the said practice may also join as associate members. This Hispanic organization has very clearly set its objectives and one’s membership automatically means strict compliance. The group is focused and they strongly encourage each and every member’s participation in any event or meeting involving the Hispanic community. The members regularly meet up during the first Tuesday of the month and discuss whatever is on the group’s plate.

Focus on the Hispanic community

The HBA-DC’s focus is generally in favor of the Hispanic community. They are keen in helping Spanish students thrive in this legal profession. They work hard to achieve equal justice and opportunity for the Hispanics. They want to keep the Latinos well-informed especially when it comes to relevant legal issues. They also aim to encourage more of the Hispanic community to enter the legal profession and increase the chances of the Latinos to secure positions in the government, may it be federal, state, local or judiciary.

Of course, the members are very much aware that they have to do some serious action to make their principles happen. Some of the things that they do include:

  • Hosting networking opportunities for their Hispanic members.
  • Holds trainings and seminars discussing current legal events.
  • Passionately involves themselves with issues relating to the Hispanic community.
  • Religiously looks for job openings for the Latinos and generously spreads out the information.
  • Regularly publishes reports on the events and activities that the HBA-DC is involved in.
  • Arrange panel events to promote various legal careers.
  • Helps out the Hispanic community in getting pro bono legal services.
  • Keeps the members updated of any available leadership position in the government.
  • Takes note of issues and events that concern immigration, welfare opportunities, budget matters, education and other things that can affect the >Hispanics.
  • Organizes trainings that strengthens the mentor-mentee relationships of the students.

The Demographics of the Hispanic Community in Virginia

Hispanics in Virginia

Based on the Census report done in 2010, Virginia has already reached more than 8 million permanent residents. This big news makes it one of the most populous states in the entire country. The Hispanic community comprises a large part of this area’s population. In fact, they make up eight percent of the count today which means that the percentage has increased by 92% since the year 2000. And what’s more interesting is that these Latinos represent one third of VA’s new residents. And, they have established their residency in this state through birth and not through migration.
Furthermore, fifty-three percent of the Hispanics who live in this area are native citizens, thirteen percent are naturalized U.S. citizens while thirty-four percent are foreign-born non-citizens. Those who belong in the said thirty-four percent were born in El Salvador, Guatemala, Mexico, Bolivia or Peru. It is quite impressive how the Hispanic community in Virginia has grown significantly in number in just a short period of time. According to the same Census report made three years ago, sixty-two percent of the Latinos are located in Northern Virginia. They have developed a peaceful habitation amongst the other commonwealth citizens who live in this state.


The VACOLAO is one of the many organizations that provide updates on the Hispanic community that lives in VA. They provide a daily clipping service to keep the residents informed about the current issues on Latinos. This org also ensures that the interests of the Hispanics are delivered and supported. They serve as a source of strength and power for the entire community. They oversee that the Spanish residents of VA are treated equally and given unbiased opportunities. This organization is helpful indeed as it aids in decreasing the ongoing racism in the country.

The Hispanic community in Virginia has significantly increased in number from the year 1990. According to the demographic surveys done by the government, they have tripled their count through the years that passed by. The surveys conducted also show that both the Hispanic citizens and immigrants who live in VA are overrepresented in the military. Keeping a close watch over the Hispanics that live in this state has been very helpful in a lot of ways. It is useful in determining the growth patterns, characteristics and practices of the Latino residents.

According to the United States Census Bureau data, the Hispanic community in VA is mostly located in the metropolitan areas of the state. Fairfax County comprises at least 25 percent of the Latino population in Virginia. And three-quarters of the immigrants are currently in their working ages which are between 20 to 45 years old. They are also very pleased to announce that ninety-four percent of these Hispanic residents can converse in English really well. The practice that they get over the years is very helpful in honing their English communicating skills. And the Latinos tend to live under one roof in large numbers as compared to the typical Virginia household.

Hispanic Community Takes on Festivals in Maryland

Latinos in Maryland

Latinos are well-known for their spices and their love for vibrant colors. They feel most at home when they are surrounded by bright and sunny hues. And this is because it greatly reflects their personalities – fun-loving, humorous, uproarious and very friendly. The Hispanic community that lives in Maryland is the best example of the stated descriptions above. They know how to have a good time and they are famous for throwing some of the most amusing parties ever.


The LatinoFest at Patterson Park in Baltimore is a solid proof of the fact that the Hispanics are unbeatable when it comes to holding a soiree. This festival is a celebration of the Latino culture – food, music, etc. This happens every year and the Hispanic community is always a great part of this event. The LatinoFest usually lasts for two straight days that is filled with laughter and fun. People of all ethnic backgrounds come together at the Patterson Park to party in the spirit of the Latinos. From the type of music that is played to the kind of food that is served, everything is undoubtedly a representation of the said tribe.

The Hispanic community is pretty fond of celebrating festivals such as this one. The LatinoFest is said to be sponsored by the Education Based Latino Outreach. EBLO was established in the year 1980 with the mission of providing better educational opportunities and cultural programs to the young Hispanics and their families. This group was founded by the late Jose Ruiz together with a group of community activists who want to create a brighter future for the Hispanics who live in Baltimore. Some of the members of this committee have experienced discrimination in the schools that they have attended. This is what drove them to build a learning center for children with limited English proficiency (LEP). EBLO has been a source of quality education ever since.

The LatinoFest last year 2010 was celebrated by the Hispanic community on the southeast corner of the Patterson Park. This park is located near the intersection of S. Linwood avenue and Eastern avenue. The admission fee for adult Hispanics was $5 per head while children under the age of twelve are admitted for free. They also had a series of events lined up for the two-day celebration. The sponsors put up a stage that they named after the founder of EBLO – Jose Ruiz. At noon, the music was operated by DJ Andy and at 1 in the afternoon they had Latin American Folk Dancing.
The other fun activities that took place during that day included Pachamama USA, an award ceremony, Rumba Club Essemble, La Firma, Patrick Alban, the Latin Thing and a closing program. They also had a different program for the second day of the LatinoFest. But it is still characterized with the same ardor and life as the first day of the party. The Hispanic community is strongly passionate when it comes to throwing a fun-filled and exciting event. There has never been a year that gone by that the Hispanics have taken for granted the celebration of this much awaited annual fest.